Four UK major mobile service providers have joined hands in a bid to come together to accelerate the roll out of 4G technology in the nation. EE, Vodafone, Three and O2 have entered into a joint venture with the formation of a new company in conjunction with the Government of UK and communications controller- Ofcom. The major mandate of this new company is to ensure customers to continue receive Freeview TV signals without interruptions from LTE supported networks. The name of this new company is Digital Mobile Spectrum LTD or DMS and it will be interim governed by Andrew Pinder who is currently the Chairman of PhonepayPlus payments regulator. This company was created after a series of peace talks conducted by network competitors were held this month in the nation. These talks were presided over by Culture Secretary Maria Miller.
She stated after the announcement of the DMS that the rollout of 4G in UK is a huge step for development of mobile broadband services. It will play a very significant role in driving economic growth in the UK. She added further she was pleased with mobile operators working together to ensure no customer lose their television services after the 4G rollout. They deserve to be congratulated for setting up this assistance company so promptly. Andrew Pinder further added that the above step is an excellent response made by major mobile operators to the Minister’s challenge to create such a company quickly. This step represents a real milestone and he would continue to work with each of these mobile operators and stakeholders to get plans in place for the fast and rapid launch of 4G services on the spectrum whose auction will be held in 2013.
The creation of DMS comes in the wake of EE rolling out the first 4G mobile network in the nation. The parent firm of T-Mobile and Orange has irked competitors with securing an early launch of this unique high speed technology earlier. There have been threats of legal action from Vodafone and O2 against the company however they were dropped this month when the locators are now focusing on gearing up for their own individual 4G services.
Mobile users in the UK will be able to use the super fast 4G technology on their devices from the end of this month. EE has confirmed the switch on date as 30th October 2012 for the upgraded network. According to Olaf Swantee, the CEO of EE, the company is delighted at the official launch of the new customer brand EE providing the first superfast mobile of UK along with fiber broadband services. Last month EE secured permission from Ofcom for rolling out the 4G technology before its rival operators. For the above launch EE had hosted an event at the Science Museum in London to herald the arrival of the 4G network in the nation. This launch event also included the rebranding of the firm itself. It was formerly known as Everything Everywhere and now it is the umbrella company of three brands Orange, T-Mobile and the same named EE.